Fragrance:is a global beauty company known for its extensive portfolio of well-known cosmetics, skincare, fragrance, and hair color brands. Founded in Paris in 1904 by François Coty, the company has grown to become one of the world’s largest beauty companies, with a strong presence in over 130 countries. Coty is recognized for its expertise in both luxury and consumer beauty products.
Coty’s brand portfolio includes a mix of heritage and contemporary names, with a focus on three main segments:
- Fragrance: Coty is a leader in the fragrance industry, with a wide range of luxury and mass-market scents. The company holds licenses for several prestigious designer fragrances, including Gucci, Calvin Klein, Marc Jacobs, Burberry, Hugo Boss, and Chloé.
- Cosmetics and Skincare: Coty offers a variety of makeup and skincare products through brands like CoverGirl, Rimmel, Max Factor, and Lancaster. These brands cater to diverse consumer needs, from affordable drugstore makeup to high-end skincare solutions.
- Professional Beauty: Coty also serves the professional beauty sector, particularly with hair color and styling products through brands like Wella Professionals, Clairol, and OPI, which are popular among salons and beauty professionals worldwide.
Coty is known for its innovative approach to beauty, leveraging technology, and market insights to create products that resonate with a diverse global audience. The company has been actively pursuing a sustainability strategy, aiming to reduce its environmental impact by improving packaging, sourcing ingredients responsibly, and minimizing waste.
In recent years, Coty has undergone significant transformation, focusing on digital innovation, consumer-centricity, and expanding its reach in emerging markets. The company’s mission is to celebrate and liberate the diversity of beauty, making it more inclusive and accessible to all.
