Dove is a well-known beauty and personal care brand owned by Unilever. It was founded in 1957 and has become synonymous with gentle, moisturizing skincare and hair care products. The brand is particularly recognized for its signature ¼ moisturizing cream, which is a key ingredient in many of its products, including the original Dove Beauty Bar soap.
Dove’s product line includes a wide range of beauty and personal care items such as body washes, deodorants, shampoos, conditioners, body lotions, and skincare products, all designed to nourish and care for different skin and hair types. The brand is known for its emphasis on hydration and gentle cleansing, making its products suitable for sensitive skin.
Dove has also gained a reputation for its inclusive and body-positive marketing campaigns. The “Dove Real Beauty” campaign, launched in 2004, is particularly famous for challenging traditional beauty standards by featuring real women of diverse shapes, sizes, ages, and ethnicities, rather than professional models. This campaign reflects Dove’s commitment to promoting self-confidence and redefining beauty norms.
Overall, Dove positions itself as a brand that celebrates natural beauty, encourages self-acceptance, and provides high-quality, gentle care products for everyday use.
